Active Management is an investment strategy where a professional manager or team makes regular decisions about how to buy and sell investments in a fund, like stocks or bonds. The goal is to beat the market by picking investments they believe will perform better than average. These managers research companies, follow market trends, and make changes to the fund based on their outlook. Active management often comes with higher fees compared to passive strategies, since it involves more hands-on work. Some investors choose active management hoping for better returns, while others prefer lower-cost options that simply aim to match the market.