An IRA Promoter is a person or company that markets self-directed IRAs, often focusing on specific types of alternative investments like real estate, private companies, or precious metals. Their goal is to get you interested in opening an IRA to invest in what they’re offering. While they may provide information about how a self-directed IRA works, they don’t manage your account or act as the custodian. It’s important to do your own research, since some promoters may be more focused on selling their investment than on helping you understand the rules and risks of using an IRA.